From Fabric To Freedom: Empowering Women at Label Saasha
From Fabric To Freedom: Empowering Women at Label Saasha
“A good life is like weaving. Energy is created in the tension. The struggle, the pull, and tug are everything.” ― Joan Erikson
The lives of women artisans are much like the skills they practice—weaving painstakingly with every tug and pull, representing their dedication and the energy fueled by the desire for a better life. Despite their pursuit of perfection, their remarkable efforts often go unacknowledged.
Hence, at Label Saasha, we cannot miss a chance to celebrate our unsung heroes—the women artisans. Women artisans in the textile industry have helped shape the success stories of brands with their hard work and dedication worldwide. The process that goes into crafting a piece of cloth in clothing manufacturing units is anything but easy. While we always applaud the creativity behind each unique design, let us take a moment to celebrate the heroes who help such designs come to life.
Women Artisans: Backbone Of Garment Industries
We always praise designers, brands, and influencers for shaping the latest trends. While they deserve our praise, we should not overlook the roots that hold the plant. Yes, it is indeed necessary to bring light to the contributions of women artisans. Women workers cover almost 70% of the working population in the textile industry. From weaving to mastering handicrafts, women in India and beyond play a crucial role in the success of every manufacturing sector.
However, women in manufacturing industries often go unnoticed. Although the textile industries worldwide have been among the most female-dominated sectors, especially in India and Bangladesh, work conditions and financial background are yet to improve. Many rural women workers endure substandard wages and harsh working environments. Such circumstances lead to serious health issues.
Despite being the backbone of the garment manufacturing sector, benefits are negligible in most cases. Hence, Label Saasha is taking proactive steps to enhance the conditions of rural women whose skills get dusted due to unfair work norms. Our goal is to polish their talents and offer the world apparel that speaks fashion with quality.
Transforming Women’s Lives With Label Saasha
The increase in the employment of women artisans by clothing manufacturers has led to the elevation of female worker voices. With successful programmes and training, rural women are able to equip themselves with capabilities that help them earn more and sustain their lives. Many rural female workers have been able to shift to urban areas and contribute to clothing manufacturers. Such contributions especially help in imparting India's traditional art and culture.
As a leading women’s and kids’ clothing manufacturer, Label Saasha’s biggest passion is to work in collaboration with rural women artisans. We focus on maintaining a well-balanced team of workers with both women and men artisans. Our in-factory curriculum aims to improve women’s participation to achieve quality that earns trust from our clients.
In many instances, gender bias leads to unfair wage discrepancies between male and female workers. However, at Label Saasha, we reward artisans based on their individual productivity. As a leading women’s clothing manufacturer, we enable women artisans to produce apparel that resonates with their personalities. We provide comprehensive training in various skills like sequin work, suzani embroidery, block printing, tassel making, dyeing, etc. Whether it is summer clothes for women or Western women’s clothing, our core objective is to empower women across all our functional departments. This not only enhances their abilities but also fosters their professional growth and success.
Moreover, our team of artisans follows our rule of sustainability and produces organic women’s and kids’s clothing with eco-friendly packaging. Hence, we never compromise on quality and strictly adhere to rules and procedures.
By empowering women with employment in our manufacturing unit, we aim to promote socio-economic development and stability in women’s lives. Additionally, employing women enables us to gain valuable insights into traditional practices that reflect our rich Oriental culture. It helps us stay inclusive and promote diversity, strengthening our company's ethos.
Endnote
As one of India’s leading clothing manufacturers, we aim nothing less than to promote growth and stability in the lives of our women artisans. Women have always faced social and economic obstacles, leaving them closed behind their doors. Even with talent, many have struggled to access the right opportunities. Hence, by empowering rural women artisans with training and employment, we are celebrating their invaluable contributions to our nation's growth across generations.
Namaste
Label Saasha
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